May
5
5 Ways To Add Color To A Logo Design
The initial logo design review process is over and 2 concepts were chosen for further development. In the 2nd stage the typography and artwork are developed closer to finished elements and color schemes are explored. Fortunately, the 2 concepts picked by the client were my front running favorites. I have included the original “sketch” concept with each design along with the color versions for comparison of where the design originated and how it has evolved in this stage.
The image on the left is the original sketch from which these color versions evolved. The client likes the combination of blue and grey text so I concentrated color options in the graphic element. I think the green type in version 3 works well but I thought this design should be explored beyond the original concept by softening the edges and adding the starburst. As a designer, I like to give clients a chance to see what is possible beyond the original sketch.
As you can see, these next 2 versions are variations of the same theme. I like to provide options like this to allow greater flexibility in the use of the logo while maintaining a consistent identity. (The design in the first concept can easily be changed into a horizontal format as well. This option will be discussed during the next stage in the design cycle).
I replaced the lighthouse with a more modern looking one and added details of a longer light beam and starburst. As options, I included versions using a solid lighthouse in different colors that I felt worked well with the existing typography and design elements.
The final phase of this design project should be completed within the next week or two. I will post the final design and client remarks at that time.